accountantSEO Terms & Conditions

This page constitutes the terms and conditions on which we supply any of the services described on our website to you...

Last updated: December 2012

Please read it carefully before placing your order. You should understand that by ordering any of our services you agree to be bound by these terms and conditions. We recommend that you should print a copy and retain for future reference.

Please note that our Services are designed for use in relation to the law of England and Wales only.

1. Definitions

  • 1.1“we” “our” and “us” means or refers to accountantSEO. accountantSEO is a trading name of Mercia Group Limited. Mercia Group Limited is a company registered in England & Wales with company number 1464141. Registered Office: 6-14 Underwood Street, London N1 7JQ . Our principal place of business: Best House, Grange Business Park, Enderby Road, Whetstone, Leicester LE8 6EP. Our VAT number is 485 7502 17.
  • 1.2 “you” and “your” means or refers to the company, firm or individual placing the order.
  • 1.3 “Customer” means your customer.
  • 1.4 “Minimum Term” means a period of twelve (12) months from the date of your payments commencing.
  • 1.5 “Monthly Payment” means the price payable for the Services.
  • 1.6 “Schedule” means the schedule at the end of this document which gives details of the Services which we are to provide to you.
  • 1.7 “Services” means the Support Services, more particularly described in the Schedule.

2. Formation of contract

  • 2.1 The submission by you of an order shall constitute your acceptance of the Services and shall form a contract between us for the supply and purchase of those Services. These terms and conditions including the Schedule shall apply between us in respect of the Services we are to provide. Except to the extent that this agreement is varied by mutual consent in writing, it shall constitute the entire agreement between us and shall prevail over your own terms and conditions and any previous terms and conditions, agreement, representation, warranty undertaking or understanding.
  • 2.2 You and we each agree and expressly represent to each other with the intention that the other shall be entitled to rely on the following representation and that you and we shall be estopped from denying it. You and we each represent to the other that in entering into this agreement neither you nor we and shall be entitled to rely on, and shall have no remedy at law, in equity or under the Misrepresentation Act 1967 in respect of any statement, representation or other understanding (whether oral or in writing) of any person whether a party to this agreement or not other than as expressly set out in or referred to in this agreement. Nothing in this clause shall preclude any liability for fraud.

3. Terms of Payment

  • 3.1 The Monthly Payment shall be paid by you in advance on the first day of each month by direct debit. A signed direct debit form must be presented to us before we will make your website live. We will invoice you for a year’s Support Services on placing an order and on each annual anniversary of placing the order. The first direct debit collection for the year will be a month’s payment plus the total VAT for the year. Each 11 direct debit payments thereafter for the year will be for the monthly payment (net of VAT). If there is a termination during any year after the end of the Minimum Term, VAT will be refunded pro rata. Payment may alternatively be made by credit card – this must be done in full for a year when placing an order.
  • 3.2 We reserve the right to vary the Monthly Payment by giving you two (2) months’
    notice in writing to take effect at any time on or after the expiry of the Minimum Term.
  • 3.3 The provision of any Additional Services shall be charged in accordance with our price list from time to time. Our price list is available on our site and a copy will be forwarded on request.
  • 3.4 You will be invoiced for the provision of any Additional Services on receipt of your order. Payment for any Additional Services will be as per 3.1.
  • 3.5 Where no sum is included in the Monthly Payment or any prices set out in our price list in respect of VAT, these shall be exclusive of VAT.
  • 3.6 We may claim interest under the Late Payment of Commercial Debts (Interest) Act. We shall be entitled to charge you interest on any overdue amounts at the annual rate of 2% over the base rate of Lloyds TSB plc from time to time accruing on a daily basis and compounded monthly or part monthly until payment is made and this rate shall apply both before and after the issue of any legal proceedings we may take against you to recover any unpaid amount.
    In the event that a payment is overdue then (provided that we have given notice of non-payment and five (5) working days have elapsed and payment has still not been made) we may then without further notice, and without prejudice to any other rights or remedies, suspend provision of the Services until such payment has been made. Suspension shall include the right for us to refuse access to your website. In the event of any such suspension, if you wish us to resume provision of the Services we shall be entitled to require payment in full of all Monthly Payments and any other amounts then outstanding in relation to the Services.
  • 3.8 Time shall be of the essence for all payments due under this agreement.
  • 3.9 You shall not be entitled to withhold from your payment of the Monthly Payment or your payment of any invoice any sums save if owed by us to you under this agreement. For the avoidance of doubt you may not withhold any monies due in respect of anything other than the Services.
  • 3.10 We reserve the right to withdraw any special offers at any time.

4. Supply of Services

  • 4.1 We shall use our reasonable endeavours to supply the Services in accordance in all material respects with this agreement. We shall use our reasonable care and skill in delivering the Services to you.
  • 4.2 Subject as provided in clause 7, we shall use our reasonable endeavours to meet the performance dates specified, but such dates shall be estimates only and time shall not be of the essence for our performance. You acknowledge that where our performance is dependent upon the supply of information and/or materials by you, we will not be liable for any delay resulting from your failure to supply such information and/or materials.

5. Security and Data Protection

  • 5.1 You and we shall each comply with the data protection legislation in force from time to time to the extent that such legislation applies to your and our activities as contemplated by this Agreement.
  • 5.2 We undertake that we will maintain reasonable security measures to protect the security and integrity of any data stored on our system.
  • 5.3 You undertake to obtain any consents needed from data subjects for the processing in the provision of the Services of any personal data supplied by you or on your behalf in accordance with the data protection legislation in force from time to time.

6. Termination

  • 6.1 You or we may terminate this agreement by giving the other 30 days’ notice in writing to expire at any time on or after the end of the Minimum Term.
  • 6.2 Either party may terminate this agreement immediately if the other party becomes unable to pay its debts or enters into compulsory or voluntary liquidation (other than for the purpose of effecting a reconstruction or amalgamation in such manner that the company resulting from such reconstruction or amalgamation if a different legal entity shall agree to be bound by and assume the obligations of the relevant party under this Agreement) or compounds with or convenes a meeting of its creditors or has a receiver or manager or an administrator appointed of its assets or ceases for any reason to carry on business or takes or suffers any similar action which in the opinion of the party giving notice means that the other may be unable to pay its debts.
  • 6.3 We may terminate this Agreement by giving you notice in writing if you commit any material breach of your obligations under it and (where such breach is capable of remedy) fail to remedy such breach within 30 days of receipt of our notice specifying such breach.
  • 6.4 Without prejudice to clause 6.3 or any other provision of this agreement concerning the time for payment, we may terminate this agreement for late payment by giving you notice in writing if you are late in making any payment by more than twenty (20) days or if any three (3) consecutive payments are not made by the due date or if any three payments in any period of twelve (12) months are not made by the due date.

7. Effect of termination

  • 7.1 Upon termination of this Agreement we shall immediately stop provision of our services to you;
  • 7.2 Upon termination of this agreement you shall immediately pay to us the balance of any monies due to us
  • 7.3 Termination of this agreement shall be without prejudice to any accrued right of you or us.

8. Confidentiality

  • 8.1 Neither you nor we shall without the prior written consent of the other disclose any information or data relating to the other or its commercial, financial, technical or other business activities or dealings, intellectual property rights, the Services we supply or any other secret or confidential information disclosed to one party by the other during the performance of the agreement (the “Confidential Information”) to any other third party unless such disclosure is reasonably necessary for the proper performance of the agreement between us or is required by law.
  • 8.2 In each case where one party is required or authorised to disclose any Confidential Information you or we (as the case may be) shall before doing so obtain a written undertaking from the person to whom the disclosure is made to keep confidential the Confidential Information and to only use it for the purposes for which the disclosure is made.

9. Notices

  • 9.1 Any notice under this agreement to be given by either party to the other shall be in writing and shall be delivered by hand (which includes courier) or sent by first class pre-paid post or special or recorded delivery to the other party.
  • 9.2 Notices to us shall be addressed to us at 5a The Forum, Minerva Business Park, Lynch Wood, Peterborough PE2 6FT. Notices to you shall be addressed to you at the address detailed in your online order. Or in either case such other address as may from time to time be notified in writing by one party to the other.
  • 9.3 A correctly addressed notice delivered by hand shall be deemed to have been received when delivered (or, if delivery is not during business hours at 9.00am on the first business day following delivery) or if sent by first class pre-paid post or special or recorded delivery shall be deemed to have been given two days after the envelope containing the same was so posted (excluding Saturdays, Sundays and bank and public holidays).
  • 9.4 Any notice under this agreement shall not be validly served if sent by email or facsimile transmission.

10. Ownership and copyright

  • 10.1 We shall be owner of and beneficially entitled to the copyright and all other rights of a like nature conferred in the United Kingdom in all content supplied by us to the microSITE. It is not permitted for you to copy or scan any content from a microSITE into another website or any other printed or electronic material.

11. General

  • 11.1 If any provision set out in this Agreement is held by any competent authority to be invalid, unenforceable or illegal the other provisions shall remain in force.
  • 11.2 If any invalid, unenforceable or illegal provision would be valid, enforceable or legal if some part of it were deleted, the provision shall apply with whatever modification is necessary to give effect the to commercial intention of the parties.
  • 11.3 No failure or delay in exercising any right or remedy under this agreement or in law shall be construed or operate as a waiver thereof nor shall any single or partial exercise of any right or remedy preclude the further exercise of such right or remedy. A waiver of a breach or default under this agreement does not constitute a waiver of any other breach or default and shall not affect the other terms of the agreement. A waiver of a right under this agreement is only valid if it is in writing and applies only to the party to which it is given and the circumstances for which it is given. The rights and remedies provided in this agreement are cumulative and are not exclusive of any rights or remedies provided by law.
  • 11.4 Neither you nor we shall be liable to the other if prevented from or delayed in performing our respective obligations under this agreement where the inability to perform those obligations is due to a reason beyond the reasonable control of you or us (as the case may be).
  • 11.5 This agreement is personal to you. You shall not without our written consent be entitled to delegate or assign any of the obligations or rights rising under this agreement to any third party whatsoever.
  • 11.6 We may subcontract, delegate, transfer, charge or assign our rights and/or obligations under this agreement in whole or in part.
  • 11.7 Save as provided in clause 14.6, this agreement is made for the benefit of you and us and (where applicable) permitted successors and assigns and is not intended to benefit, or be enforceable by, any one else whether under the Contracts (Rights of Third Parties) Act 1999 or otherwise.
  • 11.8 The agreement between you and us shall be governed by and construed in all respects in accordance with the laws of England.

Schedule of accountantSEO Services

This Schedule is to be read in conjunction with and forms part of the accountantSEO terms and conditions. References in this Schedule to accountantSEO are as defined in clause 1.1 of the terms and conditions and references to the client are to you as defined in clause 1.2 of the terms and conditions.

Part 1: microSITE

  • A microSITE is a template website using standard text and design which you may subscribe to for a minimum 12 month period.
  • We will provide the microSITE design. The design can be tailored to include corporate logo, a primary theme colour, choice of font style and size and chosen contact details.
  • Your company name and contact details will be added to the microSITE.
  • You will provide a copy of your logo in digital format or as a letterhead.
  • Upon receipt of your logo and the required contact details, we will customise the microSITE and make it available to you (within 7 working days).
  • The microSITE will not be customised until a signed DD mandate is in our possession (if you have chosen to pay by DD) or by receipt of cheque/bank transfer if you have decided to pay annually in advance.
  • The website will be hosted on our web servers.
  • We will retain ownership of the content and code within the microSITE, other than the contact details and logo you provide.
  • The microSITE will include at least seven pages of standard content relating to the subject matter of the microSITE.
  • The technical content will be updated as soon as reasonably practicable by our editorial staff as necessary to keep the content up-to-date and in line with the relevant legislation.
  • When a microSITE has been customised with your contact details we will email you to advise you of this.
  • Any updates you wish to make to your contact details will be emailed to These updates will be actioned by us within 2 working days.
  • accountantSEO cannot promise to get you to the top of the first page in Google for every microSITE ordered, but we will use our reasonable endeavours to maximise the chances of performance over the long-term.
  • accountantSEO can make no guarantees as to how quickly the search engine rankings will improve as this is determined by the search engines, but will use our reasonable endeavours to achieve higher rankings as quickly as possible.
  • All support questions are to be emailed to

Part 2: searchPHRASE

  • We will discuss your requirements with you to establish your goals.
  • We will help you choose a suitable set of phrases to optimise within your website.
  • We will work on your site to optimise the chosen phrases.
  • We will provide reports on the performance of your website for the chosen phrases.
  • We will monitor these reports and make adjustments as necessary to ensure the continued optimisation of the chosen phrases.
  • We will not promise to get you to the top of the first page in google for every phrase chosen, but we will use our reasonable endeavours to maximise the chances of performance of the chosen phrases over the long-term.
  • We cannot make any guarantees as to how quickly the search engine rankings will improve as this is determined by the search engines, but we will use our best endeavours to achieve higher rankings as quickly as possible.
  • We will charge £60 plus VAT per month for every set of 5 phrases optimised.
  • Mercia totalSOLUTION and Practice Track Online customers are entitled to our accountantSEO service for free for the first 5 phrases for the duration of their contract with either provider.

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